3 Mistakes to Avoid when Using Pinterest for Business Marketing

Are you guilty of making these?

#noshame

I did too!

When I got started with using Pinterest for marketing my business, I made a lot of mistakes. I mean a lot…

No shame in admitting them. This is how we learn. We make mistakes, we acknowledge them, learn from them and then move on.

 Using Pinterest for business can sometimes come with some “oops!”. It’s alright… let’s fix them! Find out the 3 mistakes entrepreneurs often make when learning Pinterest marketing for driving traffic and sales to their website, and the social media tips you can apply to get back on track. #isabellepaquin #pinterestmarketing #howtousepinterest #smallbusiness

I love this quote. I’m not sure who it’s from (if you do, let me know so I can properly credit it). Here it goes: 

F A I L = First Attempt In Learning

Whenever I have an “oops” moment (and I have lots of these as we all do), I remember that it’s just my first attempt at learning something new. It gives me the compassion to keep going forward and continue forging ahead with resolute focus.

But there’s also something I’ve found useful. And that’s learning from other people’s mistakes.

Knowing what others have experienced before us can help us avoid repeating the same mistakes. It’s like learning on steroids, without the ugly side effects.

In this video, I get real and talk about the 3 mistakes to avoid when using Pinterest for business marketing and what to do instead:

  • Why more content is not the answer

  • The “waiting” trap

  • Getting lost in details

  • What you can do to get back on track


Grab Your FREE Pinterest Roadmap

If you want to learn more about growing your business with Pinterest, download your FREE copy of the Fab Pinterest Roadmap.


Mistake #1: Creating Too Much Free Content

We all want to help! But when we’re giving away TOO much, we may end up attracting people who do not value your time. I know, because I made that mistake.

Now, of course, we still want to share content so as to grow an audience. But our content strategy needs to be thoughtful and strategic. 

Your content should be valuable but only offer a PARTIAL solution. The full solution stays behind a paywall.

Now, I know my opinion is not shared by all. And that’s fine.

The best way to help people is to help them solve their problems. And that’s not something that can be covered in a 20-minute live session or even a 1-hour class. Most of the times, it goes deeper than that.

To TRULY make a difference in people’s lives, we need to provide transformations. And those true, major TRANSFORMATIONS that are life changing often happen in the format of a coaching program, an online course or 1-on-1 services.

And that’s the way to a profitable business that MAKES a true change in people’s lives.

 
 Using Pinterest for business can sometimes come with some “oops!”. Find out the 3 mistakes entrepreneurs often make when learning Pinterest marketing for driving traffic and sales to their website, and the social media tips you can apply to get back on track. Includes a FREE roadmap to help you get started with how to use Pinterest for your small business. #isabellepaquin #pinterestmarketing #howtousepinterest #smallbusiness #infographic
 

Mistake #2 - Waiting for the Perfect Time to Use Pinterest

Most people think they need to wait to have the perfect website, the perfect offer, the perfect brand colors, to have tons of perfect content, etc… the list goes on… before they’ll think they’re ready to start using Pinterest.

But this only slows down growth. Progression over perfection, my friends!

Pinterest is the #1 way to grow an audience fast, for free. And there’s no better time than to do it NOW!

 

Mistake #3 - Not Having a Clear Plan for Turning Pinners into Buyers

Most people dabble here and there on Pinterest wondering why sales are not coming in. But using Pinterest for finding dinner recipes vs. using it for growing a business requires a DIFFERENT approach.

You need to have a clear plan to build know, like, and trust with your audience, or you’ll easily get lost focusing on the wrong things.

 

What You Can Do to Get Back on Track

You need to have a clear plan to help you tackle the steps - in the right order - to successfully using Pinterest for business marketing.

The Fab Pin Roadmap can help you get started with that.

 

In Conclusion

We all have “oops” moments - it’s all fine. The importance is to learn from them, get back up and keep forging ahead with a new understanding of how to do things.

When it comes to using Pinterest for business marketing, entrepreneurs often make the mistake of giving away too much free content and then wondering why they can’t convert to sales.

Another mistake is to wait for the perfect time to start using Pinterest. Remember: progression over perfection! Pinterest is a great way to drive traffic for free. Yup, for free… for now! Will it change and become a pay for play platform like Facebook is? Who knows… Maybe… but RIGHT NOW, it’s free traffic. So it’s a no-brainer to grab this opportunity WITHOUT waiting.

And lastly, not having a clear plan for turning pinners into buyers often hurts when it comes to becoming a profitable business. Getting traffic is one thing. The next thing is to get them on your email list and from there, convert into buyers. And this needs to have a clear strategy and plan for this to happen.

The Fab Pin Roadmap will help you get started in the right direction with using Pinterest for marketing your coaching, service or course business. 


Grab Your FREE Pinterest Roadmap

If you want to learn more about growing your business with Pinterest, download your FREE copy of the Fab Pinterest Roadmap.

 


Join my FREE Facebook group, RiseUp Entrepreneurs, and connect with other coaches and course creators who are looking to use Pinterest for business.


 
Isabelle Paquin