Tailwind Tribes got my 5 blog posts in front of 8.3 million Pinterest accounts in a little over 2 months of launching my blog.
Yup, you read that number right! 8.3 million…
There’s no way I could have achieved this on my own with my little current Pinterest following of 459.
Want to know how I did it?
In this article, I’ll spill the beans and show you how to use Tailwind Tribes.
This post may contain affiliate links. I only recommend things I love and would tell my best friend to use. It comes at no additional cost to you if you choose to make a purchase and helps me continue providing you with free content. For more details, read my disclosure.
What are Tailwind Tribes?
A Tailwind Tribe is a group of bloggers that share each other pins. Tailwind hosts these tribes through a very early stage alpha feature.
Tribes have 2 main benefits:
- Finding high-quality, relevant content from other bloggers to share
- Putting your blog posts in front of the right people
For every pin added to a tribe, someone else's content must be repinned.
When another tribe member shares your content, it gets put in front of their Pinterest following. So it doesn’t matter whether you have a small or large following, Tribes will dramatically increase the number of people that see your content. Hence your traffic goes up.
Tribes can be niche specific (for example, a tribe for lifestyle bloggers or DIY crafts) or broader (such as a tribe for all bloggers). There are hundreds and hundreds of tribes available.
How to Master Tailwind Tribes
Step 1 - try Tailwind for free
Use this link to get your free trial of Tailwind (then click on "Free Trial" and "Sign up with Pinterest").
You don’t need a credit card to start your free trial and your first 100 pins are free.
Then go through Tailwind prompts to set up your account. Don't forget to install the browser extension (works with Chrome, Safari or Firefox) as this will make it easy for you to add content to your tribes (more on this in step 4).
Step 2 - join Tailwind Tribes
The thing with Tailwind Tribes is finding an invitation link… But don’t worry, I’ll make it easy for you.
- Follow my Tailwind Tribes board on Pinterest where I've curated some of the best lists of tribes to join.
- Or if you share high-quality blog posts about digital and social media marketing, join my Digital Marketing tribe.
Once you’ve found tribes to join, your Tribe dashboard will look like this.
In the top bar, you'll see the number of posts you’ve added and the number of other tribe members’ posts you’ve shared.
On the left, you’ll see the tribe rules (make sure to obey those!), the tribes results, your own results and a list of tribe members.
For this particular tribe, my posts have been shared 120 times, which resulted in 30 repins and 1 million impressions on Pinterest. Not bad!
Step 3- Repin other tribe members’ posts
- Select a post and type the board name(s). You can share to your own boards and your group boards.
- Click on “Add to Queue” or click on the clock icon to set an interval. If you’re not sure how to set an interval, head over to this post where I explain in details how to use Tailwind.
The counter on the top bar will also update so you can keep track of how many posts you’ve shared. This is because most tribes require you share 1 pin (or 2) for every pin you add. If you don’t, you’ll get the boot! So read each tribe rules and make sure you stick to them.
Step 4 - Add your own posts
Remember the Tailwind Chrome/Safari/Firefox extension you downloaded in step 1? It’s now time to use it!
- Go to your blog post and then click on the Tailwind extension in your browser.
2. Choose the image you’d like to share - it'll get highlighted in blue. Then click on "Go Schedule" button in the lower right corner.
3. Click “Add to Tribes”.
4. Select the tribes you’d like to share your content to. If you hover your mouse over the clipboard icon next to the tribe name, you can see the tribe rules. Tailwind will also give you a warning if you’ve already shared your post to that tribe.
5. Click on “Add to tribe”.
And that's it!
Frequently Asked Questions
How many posts a day can you add to a tribe?
Some tribes will have rules (like don’t share more than 2 or 5 posts per day), but most don’t specify a limit. That being said, don’t flood your tribe with all your pins at once! I’d say 5 is the max (and I try to space mine).
How often should you add the same post to a tribe?
Unless the tribe has rules about duplicates (some forbid it), it should be fine to share your posts once a month. The idea is to not be spammy. It could also be an opportunity to create a new pin image if you’d like to test different creatives.
How can you tell which tribes work for you?
I focus my efforts on the tribes that provide me with the highest number of shares, repins and reach. You get this data for each tribe you’re part of (it’s in your tribe dashboard) and Tailwind will also send you email updates.
When to know it’s time to leave a tribe?
Consider leaving a tribe when:
- You get little to no shares.
- You get some shares, but little to no repins. This could indicate the tribe members are sharing your pins to boards that do not attract the right audience for you.
- You get shares and repins, but the reach is so small that it barely makes sense to continue contributing.
- The tribe is a poor fit for your business: other tribe members’ posts are not relevant to your target market, or it takes forever to find high-quality content to share (ie. the tribe is poorly managed and gets lots of low-quality posts).
I give a tribe 4-6 weeks before making the decision to leave. Unless it’s obviously poorly managed, then I’ll leave right away.
How to leave a tribe?
Go to the list of tribe members located in the left-hand side menu and hover your mouse over your name. You will then see a “leave tribe” option.
Aren't Tailwind Tribes free? why do i then recommend you set up a free tailwind trial?
Tribes are an Alpha feature, and as such are currently offered for free by Tailwind. Technically, you can get access to any tribe for free and you do not need a Tailwind account (at the present moment).
Remember that tribes are reciprocal. So that for every pin you add, you need to pin someone's else post to your boards. Without a Tailwind account, you'll have to manually pin other people's content and that means your stats won't show that you're sharing content (even though you are). If that's what you choose to do, I then recommend you inform the tribe owner that you're sharing manually, so that you don't get kicked out for not sharing...
I find manual pinning quite cumbersome and time-consuming. It's not the 2 minutes it takes to pin; it's that the second I land on Pinterest, it's so easy to get lost in a rabbit hole. And I know a lot of you are like this too!
That's why I recommend setting up a free trial. You can use those 100 free pins to automate your reciprocation and use your time efficiently.
Besides Tribes, why and how do you use Tailwind?
I’ve got you covered! Head over to this article on How to use Tailwind to Increase your Traffic.
how much does Tailwind cost?
Once your free trial of 100 pins is over, you have 2 plan options. With the pay-as-you-go monthly plan ($15/mo), you get 400 pins per month (which is equivalent to about 13 pins per day). If you go with the annual plan at $9.99/mo, you'll get unlimited pins.
Personally, I chose the annual plan for the unlimited pins and the annual savings of $60, but you'll have to decide for yourself based on your business growth objectives.
Tailwind Tribes for Pinterest
Whether you already have a few thousand Pinterest following or a few hundreds like me, you can benefit from joining Tailwind Tribes that are right for you. It will get your blog posts in front of other people’s audience and increase the number of people who see your posts. Ultimately resulting in an increase in traffic.
In a little over 2 months of joining Tailwind Tribes, my content has been reshared 786 times by fellow tribe members; giving me a reach of 8.3 million.
Don't forget to join my tribe!
- Join my Digital Marketing tribe if you blog about social media, blogging and digital marketing.
Give Tailwind Tribes a try!
Got any questions for me? Let me know in the comments. I personally reply to all comments!
If you like this post, please share with your friends. I'd be so very grateful!