How to Use Tailwind Tribes to Boost Traffic
* I love and recommend Tailwind, which means this post contains affiliate links. For more details, read my disclosure.
I’ve already mentioned how I use Tailwind to increase my traffic. And Tailwind Tribes are a huge part of this.
In this post, I spill the beans and go behind the scenes. I share my results with you and how I use Tribes to grow my traffic. Plus, you'll learn the 4 steps to get started and get answers to your FAQs.
When I launched my business, I had zero followers on Pinterest. And oh was that painful! My traffic was slow coming in and I was getting frustrated.
Quickly thereafter, I found out about Tribes. And oh boy, was I happy I did!
In 2 months, Tailwind Tribes got me in front 8.3 million Pinterest accounts.
6 months later, I had reached 26.3 million Pinterest accounts.
Yup, you read those numbers right. Crazy, right!
And these numbers are not just for show. They do result in traffic to my site.
On average, 30% of my Pinterest traffic is directly attributed to Tailwind Tribes (which I track in Google Analytics).
These are my personal results. To see what the average growth rate looks like for all members of Tailwind, check out their Typical Results of Tailwind for Pinterest Members.
What are Tailwind Tribes?
A Tailwind Tribe is a group of business owners and bloggers that share each other pins.
Tribes have 2 main benefits:
Finding high-quality, relevant content from other bloggers to share
Putting your blog posts in front of the right people
For every pin added to a tribe, someone else's content must be repinned.
When another tribe member shares your content, it gets put in front of their Pinterest following. So it doesn’t matter whether you have a small or large following, Tribes will dramatically increase the number of people that see your content. Hence your traffic goes up.
Tribes can be niche specific (for example, a tribe for lifestyle bloggers or DIY crafts) or broader (such as a tribe for all bloggers). There are hundreds and hundreds of tribes available.
How to Master Tailwind Tribes
Step 1 - try Tailwind for free
Use this link to get your free trial of Tailwind (then click on "Free Trial" and "Sign up with Pinterest").
You don’t need a credit card to start your free trial and your first 100 pins are free.
Then go through Tailwind prompts to set up your account. Don't forget to install the browser extension (works with Chrome, Safari or Firefox) as this will make it easy for you to add content to your tribes (more on this in step 4).
Step 2 - join Tailwind Tribes
Easy peasy, search for your niche keywords! Look for tribes that are active and have a good number of members.
Pro-tip: click on the "preview tribe" button to validate that the content suits your business and to get an insider look at the number of shares & repins. The higher it is, the better the tribe is in general.
You can join up to 5 tribes for free.
Once you’ve found tribes to join, your Tribe dashboard will look like this.
In the top bar, you'll see the number of posts you’ve added and the number of other tribe members’ posts you’ve shared.
On the left, you’ll see the tribe rules (make sure to obey those!), the tribes results, your own results and a list of tribe members.
For this particular tribe, my posts have been shared 120 times, which resulted in 30 repins and 1 million impressions on Pinterest. Not bad!
Step 3- Repin other tribe members’ posts
Select a post and type the board name(s). You can share to your own boards and your group boards.
Click on “Add to Queue” or click on the clock icon to set an interval. If you’re not sure how to set an interval, head over to this post where I explain in details how to use Tailwind.
The counter on the top bar will also update so you can keep track of how many posts you’ve shared. This is because most tribes require you share 1 pin (or 2) for every pin you add. If you don’t, you’ll get the boot! So read each tribe rules and make sure you stick to them.
Step 4 - Add your own posts
Remember the Tailwind Chrome/Safari/Firefox extension you downloaded in step 1? It’s now time to use it!
Go to your blog post and then click on the Tailwind extension in your browser.
2. Choose the image you’d like to share - it'll get highlighted in blue. Then click on "Go Schedule" button in the lower right corner.
3. Click “Add to Tribes”.
4. Select the tribes you’d like to share your content to. If you hover your mouse over the clipboard icon next to the tribe name, you can see the tribe rules. Tailwind will also give you a warning if you’ve already shared your post to that tribe.
5. Click on “Add to tribe”.
And that's it!
Frequently Asked Questions
How often should you add the same post to a tribe?
Unless the tribe has rules about duplicates (some forbid it), it should be fine to share your posts once a month. The idea is to not be spammy. It could also be an opportunity to create a new pin image if you’d like to test different creatives.
How can you tell which tribes work for you?
I focus my efforts on the tribes that provide me with the highest number of shares, repins and reach. You get this data for each tribe you’re part of (it’s in your tribe dashboard) and Tailwind will also send you email updates.
When to know it’s time to leave a tribe?
Consider leaving a tribe when:
You get little to no shares.
You get some shares, but little to no repins. This could indicate the tribe members are sharing your pins to boards that do not attract the right audience for you.
You get shares and repins, but the reach is so small that it barely makes sense to continue contributing.
The tribe is a poor fit for your business: other tribe members’ posts are not relevant to your target market, or it takes forever to find high-quality content to share (ie. the tribe is poorly managed and gets lots of low-quality posts).
I give a tribe 4-6 weeks before making the decision to leave. Unless it’s obviously poorly managed, then I’ll leave right away.
How to leave a tribe?
Go to the list of tribe members located in the left-hand side menu and hover your mouse over your name. You will then see a “leave tribe” option.
Besides Tribes, why and how do you use Tailwind?
I’ve got you covered! Head over to this article on How to use Tailwind to Increase your Traffic.
Tailwind Tribes for Pinterest
Whether you already have thousands of Pinterest followers or fewer like me, you can benefit from joining Tailwind Tribes that are right for you. It will get your blog posts in front of other people’s audience and increase the number of people who see your posts. Ultimately resulting in an increase in traffic.
After 6 months of launching my business, my content had been repinned a total of 4.5K times by my fellow tribe members; giving me a reach of 26.3 million. There's no way I could have achieved these results on my own without Tailwind Tribes.
Ready to supercharge your Pinterest marketing strategy?
I also have these resources to help you get started:
Want to connect with other entrepreneurs also using Pinterest for business?
Sweeet! I've got just the thing for you.