Pinterest can be complex, but it doesn’t have to be complicated!
There seems to be a lot of myths about Pinterest. Is it a social media? Or is it a search engine? How do you get your content shared and seen?
And because it's often misunderstood, Pinterest often gets ignored by business owners.
I think that's a mistake and a missed opportunity.
While Google and Facebook are becoming more and more crowded, Pinterest is still relatively easy to cut through the noise and get your content seen.
Best, it offers a level playing for small and larger organizations alike as there's relatively little competition on Pinterest.
There are 2 billion searches done every month on Pinterest and it keeps growing. I absolutely believe that there's no better day than today to get started on Pinterest.
How to get started with Pinterest marketing and learn the four keys to success:
1 - Get a Business Account
This will allow you to gain access to analytics, as well as enable "rich pin" to help your content stand out on Pinterest.
Step-by-step instructions and how-to's are available in this free guide.
2- Treat Pinterest as a Search Engine
Pinterest is not a social media, but rather a search engine. Every month, there are 2 billion searches made on Pinterest. It really is a search & discovery tool.
Think of it as a visual Google. While Google returns search results in the form of words, Pinterest returns images.
While it can be rather difficult to compete on keywords in Google, it’s not the same for Pinterest.
It is much easier to rank in and get traffic from it. This is because their search algorithm is not as advanced at the present moment.
That’s why I believe now is the time to jump on Pinterest as it’s pretty much an untapped opportunity!
3- Create Graphics that Make People Want to Click
Pinterest is a visual platform and as such, quality graphics are a must. You could have the best content in the world, but if the graphic is not enticing, people will just not click to your site.
Learn how to create quality graphics: How to Design Stunning Pinterest Graphics that Will Make People Click
4- Automate Your Pinning
Pinterest rewards users that are consistent on the platform. Pin often and consistently and it will help drive traffic to your site.
The reality is that business owners do not have time to sit in front of Pinterest and pin throughout the day - that would just be too time consuming and an inefficient use of time.
Tailwind is an approved Pinterest partner and automates scheduling to Pinterest in a consistent manner.
Learn How to use Tailwind.
To get a detailed, step-by-step blueprint to get started on Pinterest download this free guide:
Ready to drive traffic on auto-pilot?
Steal my step-by-step formula to driving free traffic on auto-pilot in less than 30 minutes per week with Pinterest Foundations for Success.
Author: Isabelle Paquin
Previously a corporate marketer for 14 years for some of the world’s largest organizations, I now help online entrepreneurs, just like you, grow leads & sales. I’m here so you can stop wasting time trying tactics that don’t work, and instead unlock the power of your business with marketing that connects and converts.