How to Research the Best Pinterest Keywords in 4 Simple Steps

Right now, it feels like you can’t quite get your finger on the right keywords for your business. Maybe you’re thinking “where do I even start with keywords?” or “why I’m not ranking for my keywords?”.

In this post, I give it straight to you (no fluff zone!) and give you the 4 steps for finding and using the best Pinterest keywords for your business.

 How to research the best Pinterest keywords in 4 simple steps, so you can attract more quality leads to your small business using the power of social media and Pinterest SEO. #pinterestmarketing
 

Watch This Video for Insider Tips!

In this video, I cover the 4 steps needed to keyword the RIGHT way on Pinterest (90% of people miss the first step!) and do a live demo of keyword research.

Grab Your FREE Pinterest Roadmap

If you want to learn more about growing your business with Pinterest, download your FREE copy of the Fab Pinterest Roadmap.


How to Research Keywords the RIGHT way

There are 4 steps to doing this well on Pinterest for marketing your business.

Step 1: Know Your Customer

About 90% of business owners dismiss this step. It’s not intentional, but our noses are so close to our own business that we often forget to understand what it feels like to not be an expert.

We’re nutritional experts, fitness experts, life & relationships experts… we know A LOT. And we often forget what it FEELS like to be a beginner.

Before we can even go in the Pinterest search engine to identify keywords, we need to get a deep understanding of our customers so we can target keywords that will attract them.

I like to get on video calls with my ideal customers to do this.

 

Step 2: Use Pinterest Keyword Research Tool

Now, you don’t need to get all fancy and use an external tool… it’s all there right in front of you in the Pinterest search bar.

Those colorful tiles? They’re called guided search and are the most popular keywords being searched for.

 Pinterest Keywords

How cool is that! Pinterest lets you know what people are searching for!

Watch the video above for a live demo of how I research keywords.

 

Step 3: Create a Keyword Repository

Now, no one wants to have to research keywords all the TIME. It can be too time-consuming! The secret is to create a repository, a sort of bank of keywords.

Open an Excel sheet and add at the top of a column a main keyword (in this example, weight loss) then under list all additional supporting keywords (for example, one row is weight loss before and after pics, another row is weight loss meal plan, etc.).

Do this for several of your keywords and you can then get to town (so to speak!) to produce content using those keywords because you now KNOW that people are interested in that type of content.

 
 How to research Pinterest keywords the RIGHT way, so you can attract more quality leads to your small business using the power of social media. #pinterestmarketing #isabellepaquin
 

Step 4: Add your Keywords Everywhere!

Literally, add those keywords everywhere you can!

  • Include your main keyword in your profile name. You can see how I do it here on my Pinterest profile - and while you’re there, follow me!

  • Create boards using those keywords.

  • Add keywords to your pin descriptions.

  • Put your keywords in your post title.

  • I mean everywhere!

Can you guess what my keyword is for this post? If you guessed “Pinterest Keywords”, you’re right!

 

Pinterest SEO

Using keywords on Pinterest is not rocket science, but there’s an art to it!

Using the 4 steps I’ve laid out for you above will help you make the first steps to making sense of it all.

The secret starts with TRULY understanding your customers so that you can choose the RIGHT keywords to attract more quality leads to your business.

 

Grab Your FREE Pinterest Roadmap

If you want to learn more about growing your business with Pinterest, download your FREE copy of the Fab Pinterest Roadmap.


Join my FREE Facebook group, RiseUp Entrepreneurs

Connect with other people - just like you- who are looking to use Pinterest for business.


 
 
Isabelle Paquin