4 Must-Dos to Design Pinterest Graphics that Get Clicks
Your pin design is one of the most important things you can focus on to help increase your traffic on Pinterest.
I often say that there are 4 things you need to focus on to be successful on Pinterest:
- Set up and optimize your business account
- Master keywords
- Create consistency through automation
- Create irresistible pins
Now the first 3 points will help you get found in the Pinterest search engine, while the last one will help you get clicks.
So here’s the thing.
So if you want to skyrocket your traffic, focus first on your pin design.
How to Create Pinterest Graphics that Make People Click
There are a lot of things one can do to design irresistible pins, but start by focusing on these 4 strategic elements.
1. Eye-Catching Image
What do people do when they search on Pinterest? They scroll, and scroll so more.
To be exact, Pinterest users scroll on average 60 pins per search (source: Pinterest enginering post on Medium).
So to make sure you stand out amongst the multitude of pins, you need to have images that capture the attention and make people stop scrolling and start clicking!
2. Curiosity-Inducing Headlines
What do all great headlines have in common? They induce curiosity.
They leave people wanting to know more. And it's that curiosity that drives the pinner to click to your site.
Writing great headlines is partly an art, partly a science. But it's not rocket science. And I teach you how to do it here.
3. Optimized Format
Those horizontal and square graphics you create for Facebook and Instagram? However tempting it might be, do not put them on Pinterest!
Not only will you not be getting traffic from them, it'll hurt your reach as it will negatively impact the engagement on your account. And if Pinterest sees that the engagement is low on your pins, they'll think your content is not that interesting after all and they won't circulate it as much to pinners.
So there's that.
The optimal size is 600px by 900px (a vertical ratio of 2:3).
Using templates will help you streamline your pin creation, create graphics much faster and achieve consistency.
Which brings me to my last point.
4. Branding Consistency
Maintaining a visual consistency helps people quickly recognize your pins. Your audience will instantly recognize them and click.
Branding consistency is best achieved through…
- Maintaining a consistent look and feel to all of your pins
- Fonts, design, color and imagery
- Softly adding your url or logo
- Templates will help you achieve this
Pinterest Graphic Templates
My Pinterest Graphics Cheat Sheet will help you get started with creating your own templates. It provides you with details needed to apply the 4 elements I mentioned above, plus I give you the resources & tools I use & love to create my own graphics.
If you're ready for a shortcut, grab my Fab Pin Templates. I've tested & optimized those for the most clicks over a period of 1 year. I did all of that, so you don't have to!