How to Create Pinterest Graphics that Will Make People Click
Pinterest can be a bit of a mystery compared to other social media platforms. There are so many things to consider when it comes to growing your business using Pinterest.
How many times should you pin? What should you pin? How often can you pin your own content? And the list goes on…
But one thing trumps all these questions and it's how to design Pinterest graphics that will make people want to click.
Because at the end of the day, your ultimate objective with Pinterest is driving traffic back to your website.
And if your pin doesn’t entice people to click on it, then all those other fancy tips & tricks won’t matter much.
But do not despair, I’m here to help you! Without due, here are solid tips to help you design pins that people will want to click.
Before you start reading this post, download the free cheat sheet to help you create great pins now.
* I love and recommend resources in this post, which means it contains affiliate links. For more details, read my disclosure.
Pinterest Graphic Design: Creating Pins that People Want to Click!
There are several elements that go into designing Pinterest worthy graphics. Here are the main ones:
- Text overlay
- Pin size
- Branding consistency
Let’s cover them one by one.
Pinterest is a visual search engine and as such, image quality is one of the most important aspects to focus on when creating pins.
It's what will make your pin stand out in the feed.
Take a look through your Pinterest home feed. Which pins stand out? Use this to guide your design process.
Images that evoke emotions
Select beautiful images that will evoke a positive emotion relevant to your content. It’s what will draw people’s attention.
Let me repeat this as it's so important. The best images are those that are:
- evoke a positive emotion
- relevant to your content
- on brand
In my business, I like to use on-brand images of desk items and home offices. They evoke a beautiful, inspirational and comfortable work environment for my audience.
Resources for Stock Photography
I used to use free stock photography, but then quickly found out that everybody else was also using the same images.
The result? My brand wasn't standing out!
So I've since moved to using paid stock photography and I strongly feel this has contributed to helping me stand out online.
My favorite resource is Haute Stock as they have gorgeous photography perfect for female entrepreneurs. Here are some examples of their photos (and most of the images on my site are from there too).
2. Text overlay
Because an image doesn’t always tell the full story on its own, it’s best practice to add a text overlay.
A good text overlay will draw people’s curiosity and make them stop scrolling to click on your pin.
Let's say I had titled this post How to make Pinterest graphics. The likelihood of you clicking on it would have been really low. I mean that title would be so boring! Not to mention, it totally undervalues the quality of the tips I share - if I can say so myself :-)
A large proportion of people (about 80%) use mobile to access Pinterest.
While your font could look easy to read on your desktop, it might be illegible on mobile.
Prioritize fonts that are easy to read. That hand-script font might look super fancy, but if it's hard to read, you can be sure that few will bother clicking on it!
3. Pinterest graphic size
Vertical pins perform best on Pinterest. The recommended size is 600px by 900px.
4. Branding consistency
While this is not a post about branding, there's much to be said about the importance of consistency in having a successful brand.
Having consistency in your pins is part of your success on Pinterest. Think consistency with your colors, image style, watermark, font, placement, etc. It will go a long way in helping your fans recognize your pins in their feed and click through them.
How to Make Pinterest Graphics
I like Canva to design my pins. It’s easy to use and I find it's the perfect design tool for non-designers.
While I used the free version for about a year, I've since upgraded to a paid account. Mostly because it allows me to better organize my designs and resize them as needed.
Pinterest Graphic Templates
There are several great options for Pinterest graphic templates. Of course, you can always design your own pin template like I did. But that takes time.
A shortcut is to source templates. Below are 2 options: Canva's free templates or my Fab Pin Templates.
Canva's Templates (free)
Canva provides you with a series of mostly free templates under “Pinterest graphic”.
While some templates are great, there are also a few problematic ones. So when you're going through them, please be careful to select those that match the elements of a successful pin I’ve taught you.
For example, the top left layout (pictured below) would not be a good template as the font is too small and barely legible. But the next layout (top right) could be a good option - although I'd increase the font contrast.
That being said, these templates are free and can be a good start if that's all you can afford for now. And that's fine too.
Fab Pin Templates
You can get my beautifully-designed Pinterest templates that will make people click. I've been optimizing these for over a year to drive the most clicks.
Not only will you be able to create irresistible pins in a few minutes with my Fab Pin Templates, but you'll also get a course to help you make the best of them.
10+ Canva Templates that Get Clicks
Optimized over a period of 1 year and fully customizable to fit your brand. Several versions are included to accommodate listicles vs. "how-to's" headlines and room for displaying lead magnets.
Course to Boost Your Pins
In less than 45 minutes, learn how to quickly create several pins in a few minutes, find out about resources to select eye-catching stock photography, get my secrets to creating irresistible headlines, and go behind-the-scenes to look at how I create pins.
Take the time to create pins that are truly stunning. Your Pinterest graphics are at the core of your success.
Apply the best practices I've mentioned above for your image, pin size, text overlay and branding consistency.
Developing a Pinterest strategy that works can be complex and sometime intimidating. But with some know-how, you'll soon be generating traffic to your website on auto-pilot.
Related posts and resources:
- How to promote your business on Pinterest (+FREE guide to get started successfully)
- Fab Pin Templates
- Free Pin Cheat Sheet - 4 Smart Things to Do to Supercharge Your Pins and Get More Clicks
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