Pinterest can be a bit of a mystery compared to other social media platforms. There are so many things to consider when it comes to growing your business using Pinterest.
How many times should you pin? What should you pin? How often can you pin your own content? And the list goes on…
But one thing trumps all these questions and it's how to design Pinterest graphics that will make people want to click.
Because at the end of the day, your ultimate objective with Pinterest is driving traffic back to your website. And if your pin doesn’t entice people to click on it, then all those other fancy tips & tricks won’t matter much.
But do not despair, I’m here to help you! Without due, here are solid tips to help you design pins that people will want to click.
Pinterest Graphic Design: Creating Pins that People Want to Click!
There are several elements that go into designing Pinterest worthy graphics. Here are the main ones:
- Text overlay
- Pin size
- Branding consistency
Let’s cover them one by one.
Pinterest is a visual search engine and as such, image quality is one of the most important aspects to focus on when creating pins.
It's what will make your pin stand out in the feed.
Take a look at this feed. Which pins stand out? Use this to guide your design process.
Images that evoke emotions
Select beautiful images that will evoke a positive emotion relevant to your content. It’s what will draw people’s attention.
Let me repeat this as it's so important. The best images are those that are:
- evoke a positive emotion
- relevant to your content
- on brand
In my business, I like to use on-brand images of desk items and home offices. They evoke a beautiful, inspirational and comfortable work environment for my audience.
Because an image doesn’t always tell the full story on its own, it’s best practice to add a text overlay.
A good text overlay will draw people’s curiosity and make them stop scrolling to click on your pin.
Let's say I had titled this post How to make Pinterest graphics. The likelihood of you clicking on it would have been really low. I mean that title would be so boring! Not to mention, it totally undervalues the quality of the tips I share - if I can say so myself :-)
A large proportion of people (80% to be exact) use mobile to access Pinterest.
While your font could look easy to read on your desktop, it might be illegible on mobile.
Prioritize fonts that are easy to read. That hand-script font might look super fancy, but if it's hard to read, you can be sure that few will bother clicking on it!
Vertical pins perform best on Pinterest. The size recommended in Canva is 735px by 1102px.
I have tested different sizes and decided to go with a longer pin of 735px by 1400px. This is something that requires testing as different audiences respond differently.
While this is not a post about branding, there's much to be said about the importance of consistency in having a successful brand.
Having consistency in your pins is part of your success on Pinterest. Think consistency with your colors, image style, watermark, font, placement, etc. It will go a long way in helping your fans recognize your pins in their feed and click through them.
Free Tool to Design your Pinterest Graphics
I like Canva. It’s easy to use and has a robust free version. Who doesn’t like free!
Once logged in, you can choose “Pinterest graphic” as part of the preset options (size 735px by 1102px). Or you can also select “custom dimensions” if you’d like to have a longer pin.
Pinterest Graphic Templates
There are several great options for Pinterest graphic templates. Of course, you can always design your own pin template like I did. But that takes time.
A shortcut is to source templates. Here are 2 options I recommend: one is free, the other paid.
Canva provides you with a series of templates under “Pinterest graphic”.
While some templates are great, there are also a few problematic ones. So when going through them, please be careful to select those that match the elements of a successful pin I’ve taught you.
For example, the one pictured above (center left) would not be a good template as the font is too small and barely legible. But the one above that (top left) could be a good option.
Creative Market templates
I love the quality and variety of templates available in Creative Market. From feminine to minimalist and everything in between, there are several options available.
I’m an affiliate of Creative Market because I can’t stop raving about the quality of the products they offer. I wish I would have known about them before creating my own pin design... I would have saved so much time!
You can easily search for “Pinterest template canva” and go through the multitude of templates (217 to be exact, at the time of writing this post).
If you’d like some inspiration, here are some of my faves.
Take the time to create pins that are truly stunning. Your Pinterest graphics are at the core of your success.
Apply the best practices I've mentioned above for your image, pin size, text overlay and branding consistency.
Developing a Pinterest strategy that works can be complex and sometime intimidating. But with some know-how, you'll soon be generating traffic to your website on auto-pilot.
Author: Isabelle Paquin
Previously a professional marketer for 14 years for some of the world’s largest organizations, I now help entrepreneurs, just like you, get more leads and sales. I’m here so you can stop wasting time trying tactics that don’t work, and instead unlock the power of your brand with marketing that connects and converts.