How to Increase Your Blog Traffic When You Have Little Content

You have a new blog and wondering how to get more readers now? Here are top 10 ways I’ve used to increase my blog traffic when I had only 4 posts.

This post is the first one in a two-part series on promoting your online business when you have little content. Read the second part on How to Grow Your Email List when you have little content

How to increase blog traffic when you have little content

Have you heard the advice that you should have at least 10 posts ready before launching your site? I respectfully disagree! 

If so, we’d spend time creating posts without first connecting with our audience and understanding what resonates.  We could end up creating content that no one reads…

I say it’s better to launch with 3 or 4 posts and then create more content as you learn what works and what doesn’t with your readers. 

To grow your audience with little content, you need to promote your existing content like a boss. 

Not sure how? Don’t worry, I have you covered.

I launched my website on March 2, 2017 with little content. Five weeks later, my 4 blog posts have now been shared a total of 797 times and my email subscriber list is growing.

Ready to learn how I’ve done it? Here we go. This is exactly what I did. 

This post may contain affiliate links. It comes at no additional cost to you if you choose to make a purchase and helps me continue providing you with free content. I only recommend things I love and would tell my best friend to use. For more details, read my disclosure.

 

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Got your checklist? Alright, here's the first thing to do.


1. Create Killer Content

If your content sucks, it doesn’t matter how much marketing and promotion you’ll throw at it… people won’t come back to your site. 

The first step is to create high-quality posts.

Focus on Pillar, Evergreen Posts

All my posts are 1,500 to 2,500 words and provide actionable tips based on the experience I’ve acquired over 14 years in marketing. There are no fluff or filler words. I focus on providing value. 

My posts are also evergreen in the sense that they’re not specific in time and will remain relevant for years to come. 

Make your posts relevant for years to come. Your topics should focus exclusively on serving the needs of your niche.

My post topics focus exclusively on serving the needs of my niche and are aligned with my mission (which is to help online entrepreneurs grow traffic and sales).

It’s important to remain on topic, or your readers won’t know what you're about. 

If you're not sure what to write about, this post gives you the formula I use to write killer blog posts.


2. Create Catchy Headlines that Convert

About 80% of people only read headlines, so you have a split second to catch their attention! That’s your only chance to entice them into reading your post.

I like CoSchedule Headline Analyzer to help me craft catchy headlines. I'm not an affiliate, I just really like that tool and best, it’s free!

Not only does it score your headline, but it also provides you with tips on how to improve. How awesome is that!

For example, this post headline scores 78. Not too bad, if I can say so myself!

Catchy Headlines are Important Factor to Get More Readers for your Blog

3. Participate in Facebook Groups the Smart Way

You’ve probably heard the advice that you should join Facebook groups where your Ideal Customer hangs out. 

But if you’re like me, that means hundreds and hundreds of potential groups to join! How to tell which ones are worth your time? 

One way would be to rely on the engagement feel or vibe you’re getting from participating in threads. But that takes time… 

It’s also difficult to attribute the source of traffic when you’re posting the same article in 2 different groups (which will inevitably happen when you only have a few posts).

I needed a way to quickly weed out the underperforming groups, so I could focus my time and energy on the top 4-5 groups. 

How did I tell which groups drove me the most traffic? By appending a tracking code to the URL!

Don’t worry… it’s easier than it sounds!

Pro tip for tracking your traffic from facebook groups

Visit Google Campaign URL builder (it’s free).

Google URL Campaign Builder can help you define which Facebook groups get you the most traffic to your blog
  1. In the first field, enter your blog post URL. In the example above, the URL pointed to my Resources page. 
  2. In the second field Campaign Source: enter "facebook".
  3. In the third field Campaign Medium: enter "social".
  4. In the fourth field Campaign Name: enter a custom word that represents the name of the group you’re about to post in (all in one word, lower case, no spaces). Take note of the word you choose in a spreadsheet, so you can keep it  consistent each time you share in that group. My example here is for the Online BFFs group by Melyssa Griffin - it's an awesome group if you haven’t joined it already!
  5. Then copy the generated campaign URL and paste it in the promotional thread of the specific Facebook group you're sharing your blog post in.

As people click on your link, Google Analytics will track your results under Acquisition -> Campaigns -> All Campaigns (left navigation menu). Your facebook groups will be listed in the column on the right (under Campaign) as traffic comes in.

Google Analytics can help you track your website traffic from Facebook Groups

For example, you'll be able to see that group A drove 20 clicks, vs only 1 click for group B.

It might sound complicated to do at first, but it's easier than it sounds and takes me 30 seconds to do.

It’s easier to do than it sounds, and it’ll take you 30 seconds to do. With this strategy, you’ll be able to focus on your top Facebook groups that drive the most traffic to your site.

With this strategy, I was able to narrow down my focus to 4-5 groups.

Besides dropping a link in promotional threads, I can’t stress enough the importance of engaging in authentic conversations with fellow members. 

Contribute to the community and answer questions as they relate to your expertise. It’ll help establish your online presence and people will start recognizing your name. 


4. Unleash the Power of Tailwind Tribes

I know… “Unleash the Power” sounds so cheesy, but that’s how much Tailwind Tribes have contributed to growing my blog.

Not convinced? Check these results I’ve obtained from 3 tribes, with only 4 posts and over 5 weeks…

Tailwind Tribes to increase your blog traffic
Tailwind Tribes to get more readers for your blog
Tailwind Tribes to grow your blog

The reach is crazy! More than 2.7 million from 3 tribes. Imagine what 25+ tribes can do!  

Tailwind Tribes have allowed me to rapidly increase the number of people who see my content on Pinterest.

For every pin added to a tribe, someone else's content must be repinned. It's easy for tribe owners to monitor compliance, so the repin rate tends to be high compared to some Pinterest group boards. 

The thing with Tailwind Tribes is finding an invitation link… You might need to go down the rabbit hole to find tribes relevant to your niche. Some tips to make it easier for you:

  • Follow my Tailwind Tribes board on Pinterest where I share the best lists of Tailwind Tribes to join.
  • Join these 2 Facebook groups that share Tailwind Tribes invitations here and here

Tailwind also makes it clear that since Tribes are a new feature still in beta, the system can sometimes be slow. In my opinion, it's absolutely still worth joining them considering the potential traffic growth.

Related article: How to Use Tailwind Tribes to Boost Your Traffic


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5. Join and Post to Pinterest Group Boards

To find Pinterest group boards, I like to look at the group boards my peers and niche influencers belong to.

When you’re starting out and have a small Pinterest following, not all group board owners will accept you. I waited to have 100 followers before submitting requests (not sure if that was necessary, but that’s what I did). About 50% of my requests were accepted. 

Follow the instructions on the group board to submit your request. Here’s the email template I sent to group board owners to request an invite:

Pin your own content (20%) and other people content (80%), while respecting the group board rules. No one likes spammers!

Once a week, schedule your pins in Tailwind to drip your pins at optimal times. Tailwind will optimize your pinning schedule based on your Pinterest profile and audience behavior.


6. Create Several Pinterest Images per Post

You can increase the number of times you share a post on Pinterest by creating several images for the same post. You can then release them over time to your boards and group boards. 

For example, I created the following images for my Resources page.

It will also allow you to test which graphic performs the best and make improvements over time.

Before you tell me that it takes too much time to create so many versions, I have a tip for you. Create templates! They're huge time savers. 

Use Canva or your favorite graphic design platform to create 3-4 templates.

Then copy and paste the headline in those templates each time you create a new post. Easy enough!

Be mindful of not spamming your tribes and group boards! Release a new version once every week or so, and make sure to follow the rules as set by the owner of the tribe or group board.


7. Have Irresistible Content Upgrades

To convert your readers into email subscribers, include a content upgrade in each blog post. It could be a workbook, a checklist, a planner, additional tips, etc. 

It’s important that your content upgrade provides value. Low-quality content upgrades will disappoint your audience and lead to unsubscribes. Focus on providing value in your content upgrades. 

Conversion tips:

  • Name your content upgrade so you can refer to it. For example, in my post How to Promote Your Online Business Like a Boss, I’ve named it “No-Fluff Marketing Planner”. 
  • Create an on-brand and enticing cover that will attract attention.
  • Include the cover image in your opt-in form. Just like I do here.

8. Create Landing Pages for Your Content Upgrades

Create landing page for your most popular or key content upgrades to further increase the opt-in rate. For example, here’s the landing page I created for my No-Fluff Marketing Planner

I also created more than one Pinterest image to promote this landing page.

No-Fluff Landing page v1.png
 

9. Create an awesome About Me page

Your About page is often one of the most visited pages. That’s where your audience goes to learn more about you before giving their email address or buying from you. Its importance shouldn’t be underestimated!

If you’re struggling with writing your own, here’s a post I created on how to write your About page in 5 easy steps.


10. Track Results and Adjust Your Action Plan as Needed

By knowing which channel drives the most traffic to your site, you can focus your energy and time on what drives growth for your business.

I like to look at my stats weekly (sometimes more often!). To tell the source of your traffic, go to Google Analytics and navigate in the left menu to Acquisition.

If you don’t have Google Analytics yet, get it now. It’s free, so no excuse! If you’re on Squarespace, it’s also super easy to connect. Here are the instructions on using Google Analytics with Squarespace

My Google Analytics have shown that Twitter and Instagram drive little results for me, compared to Facebook and Pinterest. As a result, I’ve readjusted my growth efforts to focus almost exclusively on Pinterest and Facebook. This is what works for me at the present moment, and you’ll need to test it out for your own niche. 

Give your strategies a few weeks/months before dropping them out, as some strategies can take some time to pick up steam. 


Getting More Readers for Your Blog

In this article, I’ve shown you how to increase traffic by:

  1. Creating content that attracts attention.
  2. Applying social media strategies that drive traffic.
  3. Implementing strategies that convert readers into subscribers. 

These are tips that I’ve implemented in my own business to increase my new blog traffic with little content and get 797 social shares in 5 short weeks.

Related: How to Grow Your Email List When You Have Little Content

 

Author: Isabelle Paquin

I help online entrepreneurs grow subscribers + sales, by making digital marketing simple. I’m a seasoned marketing professional focused on providing you with actionable, step-by-step tips for your business success. For more tips, follow me on Pinterest.

Ready to explode your traffic?

Download this FREE checklist to start growing your traffic today!

Don't forget to check your inbox. I won't send you spam. Unsubscribe at any time. Powered by ConvertKit