How to Attract Students Using Pinterest (without feeling salesy)

Find out how the new generation of course creators are using Pinterest for marketing their online course. Listen to this podcast to learn more about the Pinterest marketing strategies you need for successfully growing your online course WITHOUT feeling salesy. Includes a FREE Pinterest guide to help you get started successfully. #onlinecoursetips #pinterestmarketing #isabellepaquin

You love getting traffic from Pinterest - who doesn’t! But, do you have a strategy to convert website visitors into students?

In this episode of The Course Creator’s MBA Podcast, I talk with Destini Copp about ways to attract your perfect student via Pinterest (both paid and organic strategies).

Specifically, we discuss:

  • How to promote your online course without feeling salesy.

  • The #1 mistake most online course creators make on Pinterest and how to avoid it.

  • Isabelle's favorite way for attracting clients using Pinterest.

  • Who should consider Pinterest ads and mistakes to avoid with ads.

Grab Your FREE Pinterest Roadmap

If you want to learn more about growing your business with Pinterest, download your FREE copy of the Fab Pinterest Roadmap.

Pinterest Marketing for Online Courses

Pinterest marketing strategies for course creators differ from the strategies for bloggers, ecommerce stores or other businesses.

The reason?

We do NOT have similar business models. Let me explain.

For most bloggers, traffic is KING. The more traffic bloggers get, the more advertising and affiliate revenue they make. I’m over simplifying a bit, but in general that’s the business model of a blogger.

For us, course creators, we know that traffic is just one piece of the equation for our business success. We need QUALITY traffic that is aligned with our ideal student profile. Our email LIST growth is more important.

And even more important than that is the quality of that email list - full of potential buyers that are interested in the transformation our online programs provide.

Not yet convinced? That’s fine. Let me use an example using my own experience.

When I first started using Pinterest, I was exploring a lot of different strategies. One that had been recommended by a blogger was to use quotes. Quotes are super popular on Pinterest and get traffic drivers.

So I thought, why not?

So I created this post about Top 25 Business Quotes to Inspire and Empower Female Entrepreneurs

It received thousands of page views. 

Do you know how many new email subscribers it generated?

None, zero, zilch, nada, zip.

We CANNOT just swipe Pinterest strategies built for bloggers and ecommerce stores, hoping and crossing our fingers it works for marketing our online courses. It just doesn’t work that way.

Course creators need Pinterest marketing strategies that are unique to our business model.


1.How to Use Pinterest for Marketing Your Online Course without feeling salesy

Most course creators tell me they worry about coming across as salesy.  They don’t want to be perceived as pushy.

I don’t blame you. Who wants that?!

No one wants to be salesy, and no one wants to be on the receiving end of it either feeling like they’re being sold to. 

During the podcast, the host Destini and I talked about how one person sent SIX SALES emails in ONE DAY. Now, I think you’ll agree with us that this is just too much!

So how about instead of constantly putting ourselves in a situation where we PUSH for the sale… what if we ATTRACT our ideal customers to us.

It’s a win-win for both our ideal customers and for us as course creators.

We feel comfortable with our sales process, and our students are feeling like they’re buying something that they truly want.

I cover how to do this in more details during the podcast.


2. The #1 Mistake Most Online Course Creators Make on Pinterest and How to Avoid it

The #1 mistake I see course creators make on Pinterest is thinking that it takes 6+ months in order to get good traffic from it.

And this thought is so pervasive that most people take it for granted. 

They’ll say things like: “Pinterest is a slow moving platform”, “It takes more than 6 months to see any kind of traction from it”, “You can’t expect quick results from it”, and so on.

And that’s just FALSE.

That’s not my experience. Nor is it the experience of my students either.

If that was true (that it supposedly takes 6+ months to get good traffic from Pinterest)…

… then how could you explain I was able to reach 8 million Pinterest users within 2 months of launching my business and with only 5 blog posts. You can read more about it here.

These are my personal results. To see what the average growth rate looks like for all members of Tailwind, check out their Typical Results of Tailwind for Pinterest Members.


3. How to Sell Online Courses using Pinterest

Inside my signature program Fab Pin Formula, I teach a 4-phase proprietary framework.

And for the first time ever, I revealed my unique framework to the public in this episode.

Listen to the podcast to found out more about what the 4 phases are and why it’s important to follow them.

And to incite your curiosity even more (wink! wink!), here’s a quick preview of one of the several things you’ll learn during the podcast:

Destini and I loved talking about using mutually-beneficial communities to help you dramatically increase your visibility by reaching the audience of others. Destini shared that it’s helping her get thousands of re-shares on her content.

Hint: they’re called Tailwind Tribes and you can found out more about them here!


4. Pinterest Ads: Who Should Consider Them and Mistakes to Avoid

Pinterest Advertising stands out as a strong viable alternative to other platforms (namely, Facebook & Instagram) who are becoming increasingly competitive and less cost-effective.

Pinterest ads are becoming more and more popular with the new generating of forward-thinking course creators who enjoy their cost efficiency and competitive return on investment.

Once you’ve got your organic Pinterest marketing strategies under control and generating you a positive ROI, I usually then recommend looking into Pinterest ads.

But, I don’t want you to be making mistakes that would end up costing you money. I talk about this in more details during the podcast.

Grab Your FREE Pinterest Roadmap

If you want to learn more about growing your business with Pinterest, download your FREE copy of the Fab Pinterest Roadmap.

Want to connect with other course creators & coaches - just like you - that are ready to use Pinterest to reach more people than ever before?

Sweeet! I've got just the thing for you.