How to Get Clients Using Pinterest WITHOUT Feeling Salesy

Right now, it feels like you’re constantly chasing to book new clients.

Maybe you’re attending networking events.

Maybe you’re spending time on Instagram.

Or perhaps, you’re banking on referrals from previous clients.

Either way, it comes down to the same.

You’re on a never-ending marathon of chasing after new clients. And worrying where your next client will be coming from. 

 How to get clients for your coaching or service business using Pinterest. Learn how to attract your ideal clients so you’re not feeling salesy. Includes a FREE Roadmap to help you get started successfully with using Pinterest for business. #isabellepaquin #pinterestmarketing #getclients

Constantly being in a position where you’re “asking” for clients is exhausting. I know the feeling because that used to be me.

Imagine if there could be a system you put in place to help you ATTRACT clients (instead of chasing them all the time).

And that’s what I talk in more details in this video about How to get clients using Pinterest WITHOUT feeling salesy.

  • The reason most coaches and service providers end up feeling salesy (2:49)

  • My favorite way to attract clients (7:52)

  • The #1 mistake people make when they grow their audience using Pinterest (12:30)

  • Why you need to play the long game (16:32)

Grab Your FREE Pinterest Roadmap

If you want to learn more about growing your business with Pinterest, download your FREE copy of the Fab Pinterest Roadmap.

 

What My Friend’s Son Taught Me About Pinterest Marketing

Have you ever tried to get a hard-headed kid to do something and they just won’t do it? No matter how hard you try… no matter how nice you are… no matter how good it is for them, they just won’t.

Inadvertently, my friend’s son taught me something about Pinterest marketing last week.

We were celebrating his 8th birthday - all 40 or so of us crammed in a house.

Kids running, adults laughing, happy birthday singing… in other words, it was a LOT of fun.

But it was also incredibly loud. 

See… her son doesn’t enjoy when things get that crazy and loud.

He likes it quiet. And that’s cool too… I’m the same. Love the action, but love quietness even more.

So after 3 hours of hearing all that noise, the little boy decided it was time for him to get some “me” time.

He took his brand new car toy outside the front of the house and started playing.

But here’s the thing… the party was nearing the end and some of us still hadn’t had a chance to give him his gifts.

So his mom asked him to come back inside. He didn’t want to. He just wanted to play.

So his older sister went out to tell him to come back inside. That didn’t work either.

A few adults tried to convince him.

Nothing.

The kid is as heard-headed as they come. And I adore him for that. He’s going to amount to great things for sure.

But in the meantime, we were all waiting for him so we could give him his gifts and go back home. So we thought of just leaving them there for him later.

His dad said “2 minutes”.

He took some legos, sat on the front porch and started playing with them.

He didn’t ask his son to join him. He just sat there.

After a few minutes, his son got curious, came towards the front of the house and started playing with his dad.

After 5-10 minutes of playing legos, the son was back inside the house.

So What Happened Here?

Instead of SELLING to his son the idea of coming inside, he simply ATTRACTED him to the idea. He got him curious.

Tell someone to “come over here” over and over again and they won’t. But if you make them curious, they’ll want to find out more.

The same goes for marketing your coaching or service business.

 

The Reason Most Coaches and Service Providers End Up Feeling Salesy

Right now, it feels like you’re constantly chasing to book new clients.

Maybe you’re attending networking events.

Maybe you’re spending time on Instagram.

Or perhaps, you’re banking on referrals from previous clients.

Either way, it comes down to the same. You’re on a never-ending marathon of chasing after clients. And worrying where your next client will be coming from. 

Constantly being in a position where you’re “asking” for clients becomes exhausting. I know the feeling because that used to be me.

Imagine if there could be a system you put in place to help you ATTRACT clients (instead of chasing them all the time).

 

My Favorite Way To Attract Clients

I love creating content that helps my potential students understand why they’re experiencing a specific problem.

Often we have a problem but don’t know exactly why it’s happening and what to do about it.

For example, let’s take this exact blog post that you’re currently reading. 

You’re reading this but you’re most likely interested in getting more clients for your coaching or service business, but you’re worried you’ll come across as salesy. 

And that’s a very valid worry because “being salesy” is something to avoid at all costs.

So in this post, I introduce you to a different way to get clients. One that involves attracting them using Pinterest instead of chasing potential clients and pushing for the sale.

I love going live on Facebook and then repurposing that content throughout all my channels, including Pinterest which is by far my biggest driver of traffic and new leads.

I go live every Tuesday at 3pm Eastern. You can join me here.

Why start with Facebook live?

Because I find that it’s the fastest way for me to produce valuable content, while connecting with my audience. And it’s the easiest way for me to then repurpose in written or video content so I can expand my reach.

 

The #1 Mistake to Avoid When Growing an Audience using Pinterest

When people hear of Pinterest, they think blogging.

And then they get worried that they’ll have to spend days and days blogging…

I know the feeling, because that used to be me.

I used to dread having to write blog posts. And so for months, I didn’t have much content on my site. And that hurt my sales.

It’s not until I put in place a system that my content creation got streamlined to the point that I now only spend a few hours each week on it.

Don’t like writing? Then don’t!

Create video or start a podcast!

And then repurpose it on Pinterest to drastically drive up your views and downloads.

 

Why You Need to Play the Long Game

I get it. We all have bills to pay. 

But if you’re anything like me, you’re not in this for the quick cash. That’s not my thing and that’s not yours either. How do I know? Because you’re reading this!

You’re in this to be proud of your work. To make an impact in people’s lives. To make a difference.

And that’s why playing the short quick cash game doesn’t work here - it just doesn’t line up with the bigger vision of our businesses.

The beauty with Pinterest is that it totally aligns with this bigger vision of making an impact.

When you do a post on Facebook, you’ll reach people over a few hours and after then, you won’t get much traction on your post.

Same with Instagram. Worse on Twitter. It’s dead after a few minutes, maybe hours.

But on Pinterest, it’s like the gift that keeps giving.

A post on Pinterest has an average shelf-life of 3 months!

So for 3 months, you get traffic. And that’s your opportunity right there to keep reaching more and more people and make an impact in their lives.

 

Conclusion

Getting clients without feeling salesy comes down to attracting them to you (instead of chasing).

Putting in place a content strategy that will allow your clients to understand the root of their problem and how you can help them solve those problems will help establish you as someone they can trust.

But in order for this to work, you need to be able to reach people without having to spend countless hours creating that content. And that’s when using Pinterest for business come in. So that your message can reach and impact more people’s lives.

Now over to you, do you feel like you’re on a constant “chase” of new clients?


Grab Your FREE Pinterest Roadmap

If you want to learn more about growing your business with Pinterest, download your FREE copy of the Fab Pinterest Roadmap.



Join my FREE Facebook group, RiseUp Entrepreneurs, and connect with other coaches, service providers and course creators who are looking to use Pinterest for business.