How to Grow Your Email List When You Have Little Content

Do you have little content? Having a hard time building your email list? Find out the 4 steps your need to grow your email list when you have a little content.

I’ve used these list building strategies to grow my email list fast when I had only 5 blog posts.

Within 3 months of launching my site, I was already converting 25% of my site visitors into email subscribers.
 Email List | With only 5 blog posts, I grew my email list fast in less than 3 months. Find out my 5 best tips to grow your email list when you have little content.

This post is the fourth one in a 5-part series on promoting your online business when you have little content:

  1. How to quickly generate amazing blog post ideas (that will get shared)

  2. How to increase your blog traffic when you have little content

  3. How to promote your blog posts

  4. How to grow your email list when you have little content - the post you're currently reading

  5. How to promote your business on Pinterest (+FREE guide to get started successfully)

I’ve created the series “When You Have Little Content”, because I couldn’t find quality posts on the subject. It seems a lot of the strategies I read about online are spammy tactics (you won't see me do that!) or are built for people that already have several posts up on their blog.

Since I couldn’t find what I needed online, I decided to create my own marketing strategies.

Hey, I’ve been a professional marketer for 14 years so I was pretty sure I could figure this one out! 

I achieved this using a mix of Pinterest organic (aka free) traffic and email marketing strategies.

Grab Your FREE List-Building Roadmap

To learn more about growing your email list fast using Pinterest, download your FREE copy of the Fab List-Building Roadmap.


Out of all strategies I tested, these are the BEST organic (aka free) list building strategies I use to promote my own online business.

I trust you’ll also find them helpful to promote your own biz. 

This post may contain affiliate links. I only recommend things I love and would tell my best friend to use. It comes at no additional cost to you if you choose to make a purchase. For more details, read my full disclosure.


How I Grew My Email List When I Had 5 Blog Posts


How to Build an Email List from Scratch

Getting traffic to your site is one thing; the next thing is for those visitors to trust you with their email addresses.

You don’t need thousand of page views to build your email list.

What you really need to be focusing on is attracting quality traffic to your site, and optimizing your strategies to convert those visitors into email subscribers.

While this might sound daunting to do, I’ll make it easy for you. Here are my best tips to optimize your website to grow your email list like gangbusters.


Step #1 - Create Killer Content that Solves a Problem for Your Audience

When you attract everybody, it’s like you’re attracting nobody.

Finding out what those problems are is relatively simple:

  1. Find an audience to serve (think about what you are passionate about).

  2. Identify their problems (it’s a good idea to listen and interview your audience to find out more about their problems).

Your job is then to solve those problems. Your free content will help partially solve them and must naturally lead to your services, coaching packages or online courses.

Let’s take this post as an example. I know you’re reading this because you’re struggling with building your email list and are having a hard time creating new content.

How do I know this? Because this is common for my audience. I’ve listened, observed, interviewed and paid attention. This came up as a problem.

And I knew how to solve it - hence this post. It’s also a natural fit for my business as I teach how to list build using Pinterest inside my course, Fab Pin Formula.

Using_Pinterest_for_Business_Marketing_thumbnail.png

Step #2 - Create a Magnetic List Building Machine

It all starts with a lead magnet that your audience can’t resist. Lead Magnets can be tricky, but when done right can convert at 20-25%.

The secret is mainly 3-fold: 

  1. have a highly relevant lead magnet,

  2. that adds value to your audience,

  3. and that quickly solves a problem.

For example, in my blog post How to promote your business using Pinterest, my content upgrade is my Fab Pin Roadmap. I created this roadmap to help cut through the overwhelm of figuring out how to make Pinterest work for marketing businesses.

It’s highly relevant to my post that is read by online business owners wanting simple steps for getting started successfully on Pinterest and avoid wasting time. 

This content upgrade works because it quickly solves a problem for my audience by making it quick and easy to get started on Pinterest. Nobody wants to waste time reading dozens of outdated posts, when you can get it all conveniently in one pdf roadmap… So the fact that it is a step-by-step roadmap is something my audience appreciates.

When creating your own content upgrades, think of how you can create additional value to your posts by making your customers' lives easier.

Once you have your lead magnet created, you’ll need a way for your site visitors to opt-in.


Step #3 - Create an Opt-in Page that Converts

You need to show the benefits of your lead magnet so that your readers are interested in signing up.

Here’s mine for my Fab Pinterest Roadmap


Step #4 - Set-up Delivery With an Email Service Provider

ConvertKit makes this part a breeze. In a few clicks, your lead magnet will be set up. So easy!

All you have to do is set-up a form and ConvertKit takes care of automating the delivery for you. It's that easy. Sweet!

Grow Email List using Pinterest and ConvertKit.png

Step #5 - Use Pinterest to Drive Traffic to Your Website

By now, you must have guessed that Pinterest is by far my favorite way to building my list. It was truly a game changer for me when I launched my business and still to this day my main source of organic traffic.

To find out more about YOU can use Pinterest for your own business, read my most popular post on Pinterest Marketing Strategies.


Growing Your Email List

In this article, I’ve shown you how to grow your email list by:

  1. Optimizing your website for conversion

  2. Creating content that converts

  3. Creating a best-in-class opt-in page

I implemented these tips in my own business to build my email list fast.

But most importantly, it has allowed me to create an audience that opens and replies to my emails, and is engaged - and that's what matters the most to me. Quality over quantity!

 

Read the series: This post is the fourth one in a 4-part series on promoting your online business when you have little content:

  1. How to quickly generate amazing blog post ideas (that will get shared)

  2. How to increase your blog traffic when you have little content

  3. How to promote your blog posts

  4. How to grow your email list when you have little content - the post you're currently reading

  5. How to promote your business on Pinterest (+FREE guide to get started successfully)

 

Grab Your FREE List-Building Roadmap

To learn more about growing your email list fast using Pinterest, download your FREE copy of the Fab List-Building Roadmap.


Want to connect with other coaches, service providers and course creators that are ready to use Pinterest?

Sweet! I've got just the thing for you.